Press release :
When the Beta Band broke-up, a psychedelic people's nation mourned their death. Now they have cause for celebration with the rebirth of Beta Band frontman Steve Mason as King Biscuit Time.

Steve Mason has set up a new record company 'No Style' with fellow maverick Alan McGee, in order for this 21st century Phil Spector to pursue his music without major record label interference. Things will undoubtedly get weird again.

As King Biscuit Time, Mason employs a combination transmogrified of psychedelic, house, dance hall, pop, folk, hip-hop and electronics into his wide-screen, surround-sound international around-the-world-in-a-day dada pop that exists in isolation to everything outside his own planet.