Press Release :
If it's party-starting super-funky b-boy hip hop breaks you're after, look no further than DJ Format, while if it's free-flowing, lyrically dextrous rapping you fancy, check out Canadian MCs Abdominal & D-Sisive. Featuring long time collaborator Abdominal and Canadian MC D-Sisive, watch also for the contributions of Jurassic 5's Chali 2Na & Akil DJ Format , Abdominal & D-Sisive were recent visitors to our shores as part of the Good Vibrations Festival. In April 2005, DJ Format releases his long awaited second album 'If You Can't Join 'Em... Beat 'Em', the follow up to his highly successful 2003 debut 'Music for The Mature B-Boy', both on PIAS' Genuine imprint, home of renowned artists such as Amp Fiddler and new signing Little Barrie. 'If You Can't Join 'Em... Beat 'Em' includes songs road-tested at 2004's triumphant Leeds & Reading Festival appearances. It's supporting cast includes regular collaborator MC Abdominal, introduces the brilliant new talent of another Canadian MC, D-Sisive and once again features the more than dependable tones of Jurassic 5's Chali 2Na & Akil.

DJ Format's debut album 'Music for Mature B-Boy' is a word of mouth triumph. Having entered the game as Jurassic 5' van driver way back when on J5's first UK tour in '97 Format then cut his teeth with a series of remixes and compilation inclusions for the like of Mo Wax and esteemed US hip hop label Bomb's 'Return Of The DJ' series before settling down in 2002 on then new PIAS imprint Genuine Records to release his debut 'Ill Culinary Behaviour' EP and start work on the first album. 'If You Can't Join 'Em... Beat 'Em' is set to project DJ Format further than his existing fan-base. His characteristic funk injected sound coming on fully honed with Format's distinctive pounding beats, Abdominal¹s now trade-mark flow and perfect foil D-Sisive, conjuring a lyrical dexterity seldom heard in music today be it rap or whatever else. Format's signature b-boy instrumentals, downtempo sketches and body rocking backdrops work seamlessly across the record and like few others he retains a knack of simultaneously infiltrating the tastes of people who don't normally give hip hop a second thought while turning the most hardened crate spotting freak into a salivating mess. Quite a feat.

Lyrically, Abdominal steers clear of old ground, with rhymes about his and Matt's looks ("Ugly Brothers"), the make up of the group (Separated At Birth) and homespun logic as to why they make the music they do ("Participation Prerequisite"). In between this, B-boy instrumentals and the downbeat melancholicadelica of 'Black Cloud' Format goes the extra yard with a treat in 'The Place' featuring Jurassic 5's Chali 2Na and Akil and D-Sisive's one solo cut, "Another One of Those Songs" is another standout track and highlight chorus. This album firmly raises the bar from the previous. With hooks to boot, this seriously witty and wittily serious dancefloor friendly album should see Format cement his reputation with his legion of fans whilst reaching out to a good few more with a fistful of highlights, amongst them 'Separated at Birth', 'Another One Of Those Songs, 'I'm Good' and 'Rap Machine'.