I run a record label and I also do websites (besides journalism, internet consulting, graphism, A&R, booking agent and many more).

I've started this TIMEC/Djouls record label/website thing way back in 1996, and from the beginning i've followed some Coldcut's principles : "Don't use the media, be a media" and "Write your own history books".

I've started in 1996 by writing complete discographies with reviews for Ninja Tune, Mo' Wax, Warp, Phish and Medeski, Martin & Wood, which seemed to me at the time the most important things that were happening in music (and I was fu**ing right). Those were my first online history books, and I meet people these days that praise and thank me for letting them discover those artists between 1996 and 1998!! So those history books are useful in the end... cool.

Those history books have expanded in 10 years, I have so many on my website now. Which brings us to the "be a media" part... My website djouls.com is a media for my label TIMEC, you can find in there info about TIMEC, info about the cool music you can find and download on the web, info about the record that are NOT released in france or badly promoted or badly distributed, those history books, etc.
In 1999 I already had 30.000 visitors each month. I never did any kind of promotion at all. I have today 60.000 visitors each month and have become a reference guide in France, with people calling me "a living encyclopedia of modern music" (as introduced to James Brown) or "the greatest crate-digger i've ever met" (Dj Oof).